Client: Kia Motors (via The Experience Studio)
Role: Motion Designer & Animator

Overview:
For Kia’s EV9 project, I collaborated with The Experience Studio on a motion design pitch focused on kinetic typography. We aimed to enhance a CG video with dynamic text animations that reflected Kia’s innovative spirit.

Project Contributions:

• Creative Direction Collaboration: Worked with the Creative Director and Lead CG Artist on the typography animation.
• Concept Ideation & Storyboarding: Pitched an animation style inspired by the kinetic energy of the K/DA Baddest music video, outlining storyboards to integrate bold, impactful typography.
• Music-Driven Animation: I synchronized the text animations to a drum & bass track of my choosing, ensuring rhythm and visuals aligned seamlessly.

Impact:
The project reached Kia’s regional-level contacts, promising progress toward broader adoption.