Client: Gravity
Platform: X (formerly Twitter)
Role: Designer & Motion Graphics Animator
Date Posted: January 2025
Objective
Announce the launch of .g Domains, a collaboration between Gravity and SPACE ID, and drive awareness of its use cases—simplified crypto transactions, identity ownership, and integration with MetaMask and the Gravity ecosystem. The creative needed to be impactful, futuristic, and Web3-native—all within a 3-day turnaround window.
Creative Approach
With a compressed timeline, we pivoted from a cinematic rocket launch concept to a leaner Kinetic Typography-driven execution that could still deliver energy, clarity, and visual punch.
The animation focused on high-tempo, futuristic motion design, featuring bold, animated text overlays and quick transitions that echoed the tone of a product launch. Background visuals included space motifs, circuit-inspired textures, and abstract UI elements to reinforce the Web3 context and Gravity’s brand aesthetic.
Key phrases such as “Introducing .g Domains”, “Powered by Gravity x SPACE ID”, “Simplify Crypto Transactions”, and “MetaMask-Ready” were brought to life with dynamic motion, helping viewers understand the value prop at a glance—even without sound.
My Role
- Designed and animated the full video with a focus on pacing, transitions, and visual energy
- Selected and refined messaging to ensure clarity and relevance in a compressed format
- Delivered final creative assets within a tight 3-day production window
- Aligned the look and feel with previous Gravity campaigns while evolving the style toward a futuristic launch tone
Performance Results
- 🔁 90K+ Impressions
- 💬 4.23% Engagement Rate
- ⬇️ 1.12% Click-Through Rate (CTR)
- 👉 3K+ Post Clicks
- 📹 90K+ Video Views
Impact
Despite the fast turnaround, the animation successfully captured attention and delivered a compelling introduction to .g Domains. It combined Gravity’s brand energy with SPACE ID’s tech-forward identity to spark curiosity and engagement, helping position the domain service as a key pillar in the Web3 identity landscape.