Objective
Horseplay needed a high-impact user acquisition video to excite new audiences, communicate how the platform works, and build trust in its legally compliant, real-money mobile gaming experience. The video was designed for paid social campaigns on Facebook and Instagram, targeting users unfamiliar with the brand.
Concept & Strategy
We created a fast-paced, visually dynamic motion graphic that walks viewers through the Horseplay experience—from depositing cash to buying credits, selecting a game, and winning real money. The tone was designed to be energetic and trustworthy, balancing the thrill of slot gameplay with a clean, mobile-first interface.
Core Messaging Pillars:
- Real money, real wins — emphasizing legality and credibility
- Ease of use — showing how simple it is to deposit, play, and win
- Entertainment variety — highlighting a wide game roster, tournaments, and promos
Execution
I led the project from start to finish, handling scripting, storyboarding, animation, and resizing for different placements. The visual approach combined 3D mockups, kinetic typography, glowing UI elements, and coin particle effects to create an engaging and premium feel.
Key creative elements:
- A consistent green glow to reinforce brand identity and signal trust
- Close-up slot machine UI shots to ground the gameplay in realism
- A clear step-by-step structure: Deposit → Buy → Play → Win
- Optimized versions for vertical and square formats on social media
I collaborated with an Art Director who provided creative oversight and ensured brand consistency across the piece.
Results
While formal campaign data was not available during this case study, the client expressed strong positive feedback and confirmed plans to use this asset in upcoming paid user acquisition campaigns across multiple channels.