Overview

In collaboration with CRAFTSMAN+, I animated and delivered 5 looping cinemagraph creatives for Activision’s Call of Duty: Mobile. Cinemagraphs blend a still photograph with isolated motion — creating a premium, high-attention format that outperforms standard static ads in social feeds.

Execution

Character animation was built in Spine 2D and brought into After Effects for compositing and VFX work. 3D renders were produced in Cinema 4D. Each cinemagraph was delivered in three aspect ratios: 1920×1080 (16:9), 1080×1080 (1:1), and 1080×1920 (9:16) — covering all major paid social placements.