Role: Motion Designer and Animator
Project Type: B2B Product Launch Video
Platform: X (Twitter)
Background
In May 2025, Galxe prepared to launch Starboard, a new B2B product designed to help Web3 projects track contributor impact and drive measurable growth. The creative team needed a motion graphics video that could build hype, clearly explain the value proposition, and establish Starboard’s brand identity in a crowded market.
Objective
Design and animate a launch video for Galxe Starboard to communicate the problem (fragmented marketing tools in Web3), introduce Starboard as the all-in-one solution, showcase capabilities including customizable goals, real-time insights, and contributor ranking, highlight early launch partners to build credibility, and drive traffic to galxe.com/starboard.
My Contribution
I led the design and animation of the full 30-second launch video. This included creating a sleek unified visual language using Galxe’s cosmic brand aesthetic, designing kinetic type transitions to express fragmentation and clarity, animating UI screens to showcase product functionality, and reinforcing key taglines like “Measure Growth. Reward Impact.”
Results
700K+ impressions on the launch tweet. Featured in 173 media mentions with 88% positive sentiment. 15+ launch partners secured including SUI, Plume, Dango, and 0G. $5M+ in estimated reward pools contributed by partners. Used as a core asset in onboarding a pipeline of 90+ interested teams.
Strategic Value
The Starboard video became a central asset in Galxe’s launch strategy and has since been positioned as a growth funnel for other Galxe product lines. Its impact extended beyond awareness: it helped close partnership deals and aligned the broader team under a shared vision of Web3 growth.