This collaboration brought together DeLorean Labs‘ iconic brand identity and Galxes‘ expanding sci-fi worldbuilding by creating a cinematic 3D motion piece to tease their on-chain quest experience. Rather than relying on a static campaign visual, I developed a stylized animation that placed the DeLorean inside a neon cyberpunk city environment inspired by Galxe City. The car asset was received in 3D format, which allowed me to build a motion-first concept that would stand out on social and pique curiosity about the quest.

The environment was built and lit in Cinema 4D using Redshift to match both brands’ palettes and tone. I included subtle Galxe and Sui network signifiers throughout the city so the world instantly communicates partnership without heavy-handed branding. The billboard signage was composited in After Effects and designed as an editable layer, allowing marketing to update the messaging without requiring a new 3D render.

The result was a premium IP integration that delivered greater narrative value than a typical static partnership graphic, helping reinforce Galxe’s brand universe as an evolving world rather than a one-off campaign moment.

Campaign Results
29,012 impressions
1,297 engagements
519 link clicks