UnderwaterZoo.io is an NFT project to create a worldwide underwater treasure-hunting community. My role was motion design and creative direction for advertising the project.

• I developed advertising content for Discord, social media platforms, OpenSea, and the Mint website, emphasizing an immersive experience.
• Collaborated with the Founder and Senior Full Stack Developer to align creative strategies with project objectives.
• Overcame marketing challenges by adapting branding and copy to comply with platform guidelines, ensuring successful promotion without explicit NFT references.
• I utilized After Effects, Photoshop, and Canva tools to create visually compelling advertising materials.
• Researched NFT marketing trends to optimize advertising approaches in the NFT space.
• Supported community-building efforts on Discord and facilitated partnerships with third-party crypto platforms.
• Contributed to clean ocean initiatives and conservation efforts through the project’s activities.